How To Sell SOA to Your Business

Estimated reading time: 1 mins

To most people outside of IT, SOA is really dull. I hear business people talk about it as ‘hype’ and an ‘excuse’ to delay work. Well that might be true in some cases. But I think it is more likely because of a lack of understanding and appreciation of the potential upside.

I recently wrote about the kind of leadership organizations need to get SOA initiatives off the ground and implemented, but I didn’t cover the initial selling process in any detail. Perhaps selling is to strong a word as it isn’t a transaction, but I guess there is a need to build a campaign that is essentially a burst of energy towards gaining buy-in.

So I found this article on the SOAInstitute site which discusses the difficulty of securing buy-in. I won’t spoil the end for you but John Moe’s advice concludes in a similar way to my article on How to Successfully Share Your Vision for IT.

If any of you folks have a story on your experience with SOA, then please share it!


About the author /

Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Truthsayers Neurotech, the world's first Neurotech platform servicing the enterprise. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development and Associate Member of the Agile Business Consortium.

Post your comments

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Site Safety





When answering Employee surveys, do you always answer completely honestly?

View Results

Loading ... Loading ...
My latest book: ACE Your Performance Appraisal$4.99 on
How Am I Doing?

Did this discussion solve your problem?

Then please rate this post or leave a comment.