Information architecture (IA) is the art of arranging the content of a website. Conveying information through a website is a very tedious task, and you need to make sure that you follow certain protocols to ensure findability and usability. Information architecture is a series of steps that lays out all the visual elements of a […]
The Importance of Information Architecture in User Experience Read More »
When you have been running a business for a while, you have to have a feel for when you have hit your limits, or when there are opportunities that you could (and should) be taking advantage of. Taking your business online makes perfect sense from all aspects – especially financially. Before we move forward, let’s
Make Business Boom With eCommerce Read More »
As consumers, we’ve experienced at least one bad shopping experience in our lifetimes. Maybe we went to a mall retail outlet where the staff treated us cruelly for no good reason. Or perhaps we unknowingly bought a poor-quality product we were unable to return. Whatever the case may be, it’s unlikely that you went back
5 Ways Your Ecommerce Store May Accidentally Lose Customers Read More »
Whether you make it, sell it, or use it, technology plays a significant role in day-to-day business activities. From the introduction of a new software tool for your sales team to the launch of a new tech gadget onto the market, technology affects every stage of your business process, whether you know it or not.
7 Reasons Why Businesses Fail To Maximize Their Tech Read More »
Websites are full of different statistics that you can view through analytics software. You’ll find things relating to your traffic figures, how people find your site, and your bounce rate. What is bounce rate?Like pretty much everything else relating to website, bounce rates are complex. Figuring out your bounce rate involves different calculations, but there
4 Reasons Bounce Rate Is Arguably The Most Important Website Statistic Read More »
There are many benefits to being primarily “action-oriented” in business in general, and especially when running an entrepreneurial venture. Among these benefits, are the facts that you can quickly go through a process of trial and error, identifying what works, and dropping what doesn’t.Nonetheless, one mistake that many entrepreneurs make is getting a service up
4 Reasons Why Making Things as Easy as Possible for Your Clients Is a Path to Success Read More »
