Few would question the tremendous benefits the web, computers and tech have brought to the world of marketing and advertising. Where once-prospective advertisers were largely limited to projecting their message via traditional media such as TV, radio, print and billboards, today there is an almost limitless number of ways for firms to get creative and […]
In the competitive world of the twenty-first century, finding the right person for the job can be hard. Not only do you look for the right qualifications and the most experience, but you also look for the right personality to fit in with your company. With all these things to consider, it’s hard to figure
Hire The Person, Not The Skills Read More »
This is my first article aimed at IT Sales. Selling technology is not easy, particularly in this Web2.0-fuelled, open-source aware, web-enabled environment. There is always a competitive product, and sometimes the competition might be available for free. Sales calls are a wonderful bevy of pleasantries and good intentions. Sales, though, are not won or lost
How to Avoid Wasting Time When Selling Technology Read More »
You might think that Web 2.0 was set to totally disrupt and displace the big players in the IT industry. New players have risen in the last 15 years; Google, Amazon, eBay, Facebook, Myspace, to name but a few. All these new guy’s propositions are based on amassing large volumes of data on individuals and
The Phenomenal Power of Enablement: Implications for Corporates and Individuals Read More »
Information is the basis of the modern world. It’s the Information Age (wasn’t that Oracle who had that in their strapline in the 90s?) Information is power, so they say. But how do you get your information?This article covers how we get information from external sources, i.e. it isn’t about the coffee-machine chat. I’m talking
Build an Information Catalog Read More »
