small businesses

localSEO

5 Local SEO Keyword Research Tips for Beginners

In the world of SEO marketing, local keyword research is the foundation that many small businesses rely upon. It provides the conduit between customer and company. According to LinkedIn, four out of five consumers utilize their search engine to find specific, local information. Thus, if you optimize the right local keywords, you are statistically guaranteed […]

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The Flexibility of Business Development Through Crowdsourcing

When we take a look at all the technologies that are accessible today, one thing is certain – the barriers once separating small business startups and large enterprises are no more. The Internet and specialized online platforms enabled us to access this huge pool of talented and skilled professionals, thus crowdsourcing came into existence.Crowdsourcing has

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Standing Out From The Crowd

It definitely isn’t easy to stand out from the crowd when it comes to business. There’s just so many people in this crowd, you’ll often struggle to find your place. But this is normal for all small businesses. It is hard to know what to do to get your name out there and get yourself

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Trade Shows: Going Bigger On A Budget

Heading to a trade show is like the business equivalent of walking into a bear pit, except all the bears are wearing brightly colored clothes, waving flags and letting off air horns in a bid to grab your attention more than the next guy or, in this instance, the next bear. Weird analogy or not,

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Customer Engagement

Small Businesses: How to Gain and Retain New Customers

Without customers, you don’t have a business. Every business needs loyal and regular custom to survive. So, it’s no surprise when business owners become excited by the idea of creating new custom and building new connections. However, the majority of advice out there will do nothing more than increase your social media followers and suck

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