perception

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Building Employee Trust Through Words And Actions

In a recent survey of employees, who were asked what they would like to see more of in their bosses, a convincing majority replied with a single word: trust. It is one of the most crucial areas of an employee’s professional life and one of the major factors in high-turnover. To put it bluntly, your […]

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Can You Create A Brand That Works For Your Staff And Your Clients?

Brand is one of those words that you could expand forever and still find a new meaning or a new approach to it. As marketer Jerry McLaughlin points out, the brand used to be a synonym for your product trademark. With the increase of packaged goods, producers and manufacturers have developed their marks and placed

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