marketing

Freelancers: How To Market Yourself in a Recession

This is the question many freelancers are asking at this time. We market for a simple reason. If our customers (existing and potential) don’t know we exist, what we do, and how we can benefit them, how will we get more work?Savvy freelancers like you know that marketing is a core function of your business.

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White Paper or Sh1te Paper?

How many of the ‘White Papers’ (technical white papers) do you read are quality, informative items, and how many are just marketing crap? In my early career, I found White Papers to be an effective, informative and free way of learning about technology. I used to read a lot of them. Back then (I’m talking

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