market research

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5 Business Specifics You May Want To Spend Some Time Researching

So you’re thinking about starting your own business? Good on you. It’s definitely an exciting idea to play around with. Whether you like the idea of being in better control of your future, or you’ve always fancied yourself the next entrepreneur to watch, going into business for yourself can be a really rewarding venture. But […]

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5 Things Customers Actually Care About (and 5 They Don’t)

As a business owner, the customer should always be at the heart of your endeavours. Without them, your entire company is destined for failure. Unfortunately, many entrepreneurs are a little confused about what customers do and don’t care about.Here’s a simple checklist of their priorities, along with issues that barely even consider.Care: Product AppearanceMost clients

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