It’s more important than ever that marketing budgets are spent wisely. Companies must understand what marketing spend is driving new customers to the brand versus promotional campaigns that are falling on deaf ears.While creative people such as marketers don’t necessarily enjoy looking at data or analytics, it is vital to receive feedback to confirm whether […]
Data Analytics and Marketing: Can They Work Together Nicely? Read More »
Many people are learning about the benefits of data analytics and big data. One of the main benefits being that you can use the data collected to drive operational performance in your company. Edward Demming used the quote:“In God we trust, everyone else brings data”This is quite fitting really. The challenge with data analytics is
7 Ways Data Analytics Can Increase Your Business Growth Read More »
What is the one drawback when you have many options? It’s the risk of making the wrong decision. When it comes to your business your decisions determine your bottom line, so almost each choice can determine your success.This can make business owners apprehensive about which marketing automation companies to support. You don’t want to make
How to Vet Marketing Automation Companies — 9 Vital Tips Read More »
In our data-driven world, few people are still in any doubt as to the enormous power in the hands of those who hold large volumes of data about us. Whether it’s Facebook conducting another psychological experiment on unsuspecting teenagers or an increasingly sophisticated machine-learning algorithm in the cloud functioning as the AI for your voice
The Top 4 Reasons to Study Data Analytics Read More »
Are you sure of the skills required of you in order to get accepted for a job? Apart from the position vacancy, employers will also be looking for certain technical skills in the applicants for being hired.While its good to learn the latest technologies and gain knowledge to help you ace in your career, it
What Tech Skills Do Employers Look Out For? Read More »
