Too many businesses in today’s economy think that a pretty website and a Facebook feed full of memes is an effective marketing strategy. The reality is that a site is no help unless anyone knows it’s there, and social media, while great for branding, is notoriously poor for driving sales. The keys to success in […]
Seen and Heard – 5 Ways to Revitalize Your Business’s Marketing Strategy Read More »
Since google has become a verb to describe the act of researching a solution online, it’s fair to say that Search Engine Optimization – SEO – is in every mouth. Modern marketers follow strict content generation rules and keyword placement guidelines to improve their ranking in search result pages, using a variety of tools to
3 Non-SEO Things That Boost Your Rankings Read More »
It used to be that companies would invest a lot more time and money in making sure that their staff kept up with rapid change. In a difficult financial climate, that priority has reduced, and employees can no longer guarantee that their workplace will put any priority on their development. That’s why the onus is
How to invest in yourself so your career soars Read More »
With millions of brands out there trying to get in front of their respective audiences online, standing out from the crowd and actually getting noticed can be a little difficult.But that doesn’t mean you shouldn’t try. When it comes to digital marketing, building a strong online brand presence is the first priority of many marketers
5 Effective Ways to Increase Your Online Brand Presence Read More »
There’s no getting around it. Social media is now an integral part of the job search. As a job seeker, you use it to learn about the companies that interest you. Social media is a great place to learn about work culture, values, company news, and other items of interest. It’s also clear that employers
8 Ways to Attract Your Potential Employer on Facebook Read More »
When starting a new business, the branding can make or break your enterprise. If you get it right, marketing and branding can provide a gateway to gaining attention and in turn securing customers. Not to be underestimated, good branding can become the backbone of your business, allowing you to create a whole line of products
5 Tips to Cement Your Company’s Branding Read More »
