California just passed a new law known as the California Consumer Privacy Act, or CCPA. This set of laws has been hailed as a win for consumers because now they can easily access information about them that has been collected and sold. While this is great for consumers, it can be tough for businesses as […]
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Modern technology capabilities provide publishers with different options to improve their inventory monetization. In this article, we are highlighting five ways to gain revenue from publishing activity at the maximum. These five practical tips might seem simple and obvious, however, the reality shows that there are still many market players who neglect them. So the
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Since the advent of the internet, no other technology has disrupted the way businesses function like blockchain. Also known as “smart contract” or “ledger technology,” it gained notoriety through cryptocurrencies, particularly Bitcoin.According to the International Data Corporation (IDC), spending on blockchain is expected to top a whopping $12 billion. And there are tons of companies
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In business, as in kindergarten, honesty really is the best policy. Deceiving a buyer just to make a sale might work in the short term, but in time your company and operating model will prove just as flimsy as your integrity.Instead, by being transparent and forthright in all dealings, you will cultivate a more loyal
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There is a link between a good performance appraisal and the overall improvement in the fortunes of a company
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All businesses must make certain impressions on their intended audience. If they didn’t, they would only sell products by accident. The marketing industry is not found on random chance. Poking the buttons of certain people helps them consider your business in a new light. If you have ever seen the television series Mad Men, there
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