Are you spending cash on PPC ads and only getting a few clicks? It’s like buying front-row tickets to a concert that no one is attending. A good PPC strategy is not as simple as throwing money into Google Ads but also targeting the right audience, writing compelling copy, and always optimising.Enter the proper PPC […]
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E-commerce stores largely rely on data for targeting, optimisation, and advertising. Tracking pixel or code is one of the most powerful ways for gathering and utilising such metrics. Managing these codes across multiple platforms can become cumbersome for Shopify store owners. Centralised management has emerged as a solution to streamline this process, offering numerous advantages
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According to the latest census, there are more than 33 million businesses up and running in America right now. All of them are striving for consumers’ attention and loyalty, and each one claims to be the best in its field. Even if you’re operating in an underserved niche, you’re bound to be up against a
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Digital marketing can be a funny and tricky world. Some things work, some things don’t, and some things only work at certain times. What you think would be a great idea might be completely unsuitable for your online purposes, and what you’re advised to do might be lengthy and boring, and take a long time
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One of the most essential parts of running any business is always going to be the marketing. As long as you have got this part of things right, you should find that it is relatively straightforward to be able to keep the business going strong, so that is something that you should think about as
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Successful businesses are built upon a solid marketing strategy. There is an endless variety of marketing strategies out there that businesses can use, but not all strategies are created equal. The specific market that you operate in, and the demographics you target, will affect your choice of strategy. Geofencing is a technology with massive potential
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