Have you ever tried to chase down cold leads for your business? It’s not easy. Cold leads – for those who aren’t familiar with the term – refers to a person or entity who has no idea who you are, what you do or what you’re about, but yet may have an interest. If you’re […]
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Have you noticed that when your organization announces something in the press that you begin to receive an unusual number of calls offering consultation and other services? Your company may have just announced a new product launch, division, lay-offs or a serious accountancy error.It can be a pain in the ass, quite frankly. But remember,
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