marketing

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Trade Shows: Going Bigger On A Budget

Heading to a trade show is like the business equivalent of walking into a bear pit, except all the bears are wearing brightly colored clothes, waving flags and letting off air horns in a bid to grab your attention more than the next guy or, in this instance, the next bear. Weird analogy or not, […]

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The Silent Employees That Keep Your Business Running

When you’re hiring employees, the ones that bring in revenue are going to be your top priority. That’s completely understandable. You need a brilliant sales and marketing team if you’re going to make a profit. But too often, businesses neglect some of the other important roles because they don’t bring in revenue. However, if you

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Money Never Sleeps: How To Market In-Store

Marketing is one of the pillars of success in the industry. So, businesses around the globe spend a fortune on online and offline advertising techniques. In fact, the number is around 7 to 8% of gross revenue, which equates to thousands of pounds. However, the reality might be that you are not doing enough to

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Shy Businesses Won’t Prevail: Why It’s Important to Get Your Name out There

If you’ve recently started up a business or you’ve taken the reins of a small company, then there’s one important thing that you need to keep in mind: a shy business isn’t going to be successful. A business that doesn’t actively promote its products or try to show off their wares isn’t going to be

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Can You Excel In Hospitality?

There is something about the hospitality and tourism industry that is quite alluring. Perhaps it is the opportunity to help make wonderful memories through happy experiences for your customers? Maybe it’s more about working in a team that strives for a positive and effective customer service? Of course, there are plenty of roles behind the

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Easy Ways To Find Work As A Freelancer

Working as a freelancer was a pipe dream for many people before the birth of the internet. Indeed, only those with the right contacts could find opportunities to earn a decent wage from home. That’s changed during the last few years, and now there are hundreds of thousands of freelancers all over the world. So,

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