marketing

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Getting Started as a Freelancer

The freelance world can be a highly saturated and ruthlessly competitive marketplace with strong international competition.This means you aren’t just competing with the person down the road, or in the next city, you’re now competing with a global network of freelancers, many of which can undercut you dramatically due to living in much cheaper countries […]

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How Important is Social Media to Your Business?

Over a decade since the creation of both Facebook and Twitter and it’s obvious that these platforms (and others life them) are here to say. Social media isn’t a fad, it’s something that’s incredibly important to your business and not a tool to be overlooked. But is your business using it as well as it

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The Best Marketing Campaigns For 2018

There’s quite a few marketing types that can be used in all walks of business. The most common ones fall by the way of word of mouth advertising, direct advertising, and the new and improved digital marketing we see all over the modern online world. Since people first had something to sell, they needed customers,

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3 Reasons Why Your Business Needs to Be More Visible Online

The world of entrepreneurship is a fickle place. One moment you might be riding high with a wealth of orders rolling in, an obscene amount of followers on social media and consistent traffic to your website. However, the next moment you may be wondering what went wrong as the sales begin to dry up, your

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5 Ways to Authentically Connect with Your Customers

Authenticity in marketing is a huge buzzword these days. Customers want to connect with a company and form genuine interactions. It’s why you see people go to the same hairstylist, request a specific waiter, or post a good review when a salesperson goes above and beyond. We’re all just human after all, and coming across

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The Guide to Rebranding Your Business

There comes an inevitable time when any long-running business has to rethink its branding, marketing and advertising methods. Technology and the digital age is moving at a lightning-quick pace, which has left many businesses needing to play catch-up to keep ahead of the market and cater to what their customers want.Most rebrands are a huge

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