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How to find one of the elusive Dream Jobs

This post will answer ‘where are all the dream jobs?” and the challenging reality of finding them, and provide strategies pursuing job aspirations.

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The Value Of Authenticity In Communications and Content Creation

As a content creator and communicator, I understand the importance of authenticity in everything I do. It’s a vital element of having a successful business or career in this field, and it’s something that shouldn’t be taken lightly. Authenticity is when you are true to yourself, your values, and your beliefs. It means that you

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Things To Think About When Building Your Brand Strategy

Your brand is important. It’s what sets you apart from your competitors. It shows your clients and customers what you stand for, and your beliefs and values. It’s crucial to get it right.There are three core components that you can use as a blueprint for your brand strategy.Purpose: Why are you in business? What are

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Taking More Than A Glance At Visual Merchandising

If you run a physical retail business, a café, a restaurant, or any kind of business that has consumers coming in through your doors to look at and buy your products, then your physical space should be part of what wins customers over. It shouldn’t just be a place to host all your goods and

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Can You Create A Brand That Works For Your Staff And Your Clients?

Brand is one of those words that you could expand forever and still find a new meaning or a new approach to it. As marketer Jerry McLaughlin points out, the brand used to be a synonym for your product trademark. With the increase of packaged goods, producers and manufacturers have developed their marks and placed

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