cycle

The Implications of the Product Life-Cycle (Part Two)

This is a continuation of this previous article, which looks at the implications of the Product Life-Cycle. In the previous article, I discussed the phases Development, Introduction and Growth.Now onto Maturity. Maturity is the phase where the product is well established in the market in terms of market share and is turning a healthy profit for the

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Are you OK with fudging?

No this ain’t some odd sexual reference. (If you thought it was, what does that say about you? And what does it say about me for thinking you might?)Fudging in this context is manipulation which goes against standard, e.g. changing a value of something ‘illegitimately’ to see if you get the result you’re looking for. My

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