branding

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Logo Design: How to Use Negative Space to Your Advantage

Coming up with the perfect logo design is key to accurately representing your brand. It’s often the first interaction people have with your company, and it sets the stage

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Keeping Your Head In The Clouds: Why Creativity Is The Key To Ongoing Business Success

Creativity. In some business circles, it’s almost a dirty word. The world of business is, after all, one of absolutes. It’s a world where stats and figures rule the world, not whimsical creative notions. It’s a world where the bottom line is what’s important, not some artsy-fartsy exploration for truth, meaning or beauty. It’s a

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Brand New: Retail Business Branding

Branding is often one of the biggest areas of business which businesses struggle with. When you have to design logos, assets, and other materials to reflect your brand, most people don’t have any idea where to start. This gets even harder once you start roaming into the realms of retail, as these sorts of companies

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