Brand is one of those words that you could expand forever and still find a new meaning or a new approach to it. As marketer Jerry McLaughlin points out, the brand used to be a synonym for your product trademark. With the increase of packaged goods, producers and manufacturers have developed their marks and placed […]
Can You Create A Brand That Works For Your Staff And Your Clients? Read More »
It doesn’t take a business guru to realize that loyal customers are the heart and soul of any successful modern company. However, acknowledging its importance is one thing, and achieving it is another altogether.Failure to accomplish this goal is one of the chief reasons why over three in every four startups fails. So, how can
Long-Term Customer Loyalty: How Can Your Business Gain It? Read More »
Launches, networking events, and trade shows are all live events that should make up a significant portion of an annual marketing plan. While online marketing increases visibility and reach, the occasional live appearance gives your brand the opportunity to develop some real-world legitimacy. It’s also your best chance to get face-to-face, convincing potential customers and
Maximising Brand Impact At Your Next Live Event Read More »
One of the biggest mistakes that so many businesses are making right now is not having their own website or online marketing presence. They think that because they don’t sell online, and because the details of their businesses can be found on Google, there is no need to do so. They couldn’t be more wrong!
Why Online Marketing is a Must (Even if You Don’t Sell Online) Read More »
Running a business is no easy feat. A professional exterior is not always easy to maintain when professionalism can be so, well, boring! Being stoic and steadfast is not natural for people, because we aren’t robots. A company needs to have some pizzazz, personality and most of all, fun to get anywhere with people. If
Go On, Get Your Blog On! Read More »
Just how many links do you need to start climbing the search engine result pages?
How Many Links Do You Need for Effective SEO? Read More »
