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How could brands react as Apple’s privacy changes hamper online advertising?

Since their privacy changes in 2021, Apple boasts that their new features help users control and monitor apps’ use of their data. This update is particularly significant for online advertising because in terms of smartphones, Apple iOS takes up  13% of global market share. But what does this mean for online advertising? Read on to find out.Third

How could brands react as Apple’s privacy changes hamper online advertising? Read More »

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The Guide to Rebranding Your Business

There comes an inevitable time when any long-running business has to rethink its branding, marketing and advertising methods. Technology and the digital age is moving at a lightning-quick pace, which has left many businesses needing to play catch-up to keep ahead of the market and cater to what their customers want.Most rebrands are a huge

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