sales

sales parity

Why ‘Parity’ is Key during a Sales Meeting

Parity is when you behave and feel on a level with somebody else – and this could be a valuable tactic to present yourself confidently and share the value you can bring to a potential customer during a sales meeting. The classic imagery of a sales meeting is of the newbie salesperson nervously clutching their briefcase whilst being led into a room full of […]

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How to Avoid Wasting Time When Selling Technology

This is my first article aimed at IT Sales. Selling technology is not easy, particularly in this Web2.0-fuelled, open-source aware, web-enabled environment. There is always a competitive product, and sometimes the competition might be available for free. Sales calls are a wonderful bevy of pleasantries and good intentions. Sales, though, are not won or lost

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