Marketing Strategy

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The Things Company Founders Should Never Scrimp On

Whether you’ve raised thousands from venture capitalists or you’re bootstrapping your way up with very little cash to spend, as the founder of a business, it is your responsibility to use your capital in such a way as to maximize any potential gains.If course, it’s not always easy to work out where your money is

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Why Your Phone Number Is Your Business’s Best Marketing Tool

Some might say that a business phone number is dead, and there are reasons why. To begin with, social media is taking over and becoming the main customer service tool. Plus, people want to be able to converse on the go, and a phone number isn’t a great way to do it. On the face

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Can You Create A Brand That Works For Your Staff And Your Clients?

Brand is one of those words that you could expand forever and still find a new meaning or a new approach to it. As marketer Jerry McLaughlin points out, the brand used to be a synonym for your product trademark. With the increase of packaged goods, producers and manufacturers have developed their marks and placed

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