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5 Ways to Give Your Brand a Boost

Even if you are currently executing a successful marketing campaign, there’s still room to grow, right? Between social media, email, SEO, local advertising, and other avenues, there is an audience you have not tapped into somewhere. On the other hand, maybe your sales are dropping, or you’re struggling to stay connected with the same customers […]

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How A Small Business Can Take The Market By Surprise

As a small business, you might feel a little intimidated by the big companies that already exist in your industry. After all, those organisations have spent years or decades establishing their brands and building loyal client bases. How are you going to get the target market to pay attention to your new business instead? Well,

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5 Things Customers Actually Care About (and 5 They Don’t)

As a business owner, the customer should always be at the heart of your endeavours. Without them, your entire company is destined for failure. Unfortunately, many entrepreneurs are a little confused about what customers do and don’t care about.Here’s a simple checklist of their priorities, along with issues that barely even consider.Care: Product AppearanceMost clients

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Encouraging More Work Out Of Your Employees

As an entrepreneur, you have to know the value of hard work. If you are not able to put the hours in, then it is unlikely that your business will get to where you really want it to go. Part of this is because of the problem of social proof in the office. If you

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