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4 Effective Strategies to Target B2B Audiences

The days of companies relying only on printed media for reaching out to their customers have long since passed. Newspaper bylines and online press release websites are no longer the only means by which brands and businesses can market themselves.The best practice for targeting B2B audiences is to find out what is popular and in demand. […]

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How To Undertake Market Research Before Launching

If you’re thinking of launching a business, or perhaps a new product within your existing business, market research is one of the wisest investments you can make.  At its core, market research is about proving your hypothesis, in the sense that you think you have come up with a great idea that will meet market

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