customer base

3 Benefits of Using an Influencer to Market Your Business

Social media influencing is a dominant new trend in marketing and brand outreach. Influencers draw countless customers towards businesses and brands with reviews of their products and services and honest interactions with their would-be customer base. Customers see them as more authentic and credible in their recommendations than the traditional celebrity spokespeople and television actors […]

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What Your Customers Think About The Way You Market

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When you’ve got a small business on your hands, it can often feel like the people you’re marketing towards are hiding away from you. Sure, they leave a review or two, but you have to put out constant reminders to even garner a basic result! And then you’ve got all kinds of advertising plans in

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Overcoming the Obstacles of New Business Challenges

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This guide shares hints on where to start with tackling common challenges if you’re trying to start or grow a business

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What’s Standing Between Your Company and Stellar Growth?

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Congratulations. You did it! After countless nerve-wracking meetings, sleepless nights, technical hiccups, staffing issues and one very steep learning curve, you’ve set up your own business. That’s an achievement that should rightly be applauded. But what many small business owners don’t realize is that they’re right on the edge of another danger zone. You may

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Why Lead Tracking Should Be At The Top Of Your List Of Priorities

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Gaining leads is expensive. That’s why it’s important for all professionals, freelancers, and businesses to make sure that they are actively engaged in lead tracking, a crucial component of building a robust and stable customer base. But what exactly is “lead tracking?” Essentially, it’s where you to keep tabs on all of the people who

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