branding

The Best Ways To Make Your Mark At A Trade Show

Trade shows can be one of the most lucrative ways of securing new leads and generating new sales. There is always a buzz on the stadium floor as businesses set up their stalls and stands to show off their products and services. To be part of that buzz you need to get registered for your […]

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10 Things Ecommerce Sites Can Learn From The Giants

If you’re running an ecommerce store, it can sometimes be frustrating to be up against the real online retail giants, such as Amazon, eBay, and the like. However, it’s important to remember that those companies weren’t just born at the top of the chain: it took many years and a lot of hard work to

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Logo Design: How to Use Negative Space to Your Advantage

Coming up with the perfect logo design is key to accurately representing your brand. It’s often the first interaction people have with your company, and it sets the stage

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Keeping Your Head In The Clouds: Why Creativity Is The Key To Ongoing Business Success

Creativity. In some business circles, it’s almost a dirty word. The world of business is, after all, one of absolutes. It’s a world where stats and figures rule the world, not whimsical creative notions. It’s a world where the bottom line is what’s important, not some artsy-fartsy exploration for truth, meaning or beauty. It’s a

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Watch This Space: Creating A Successful Shopfront

When you walk through a high-street or through the busy paths of a mall, you will see a lot of different storefronts. Each one will have its own design, character, and will display a wide range of different products. It’s unlikely that you think much of these areas when you’re shopping, and will enjoy them

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