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5 Unexpected Ways to Improve Your Employability

The job market is incredibly competitive, and so it’s important to stand out from the crowd when you’re looking to change careers or snag a new role. While education and experience will always be the key things employers look for, there are lots of other areas you can improve on to make yourself more employable […]

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Lead Generation: A Beginners Guide

Whether you are a small startup business or a multi-million dollar corporation, lead generation is something you will hear time and time again, especially from your management and marketing teams. It is a fundamental part of every single business  – the blood in the veins of the organization. However, what does it actually mean, and

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The Benefits Of Picking The Right Market For Small Businesses

Marketing is one of the most expensive, yet inevitable activities business owners have to plan for. To sell any product or service, you need an audience that interacts with your offers. It is usually recommendable to carve out a unique market for your products. Without a market, you simply have no business. More importantly, you

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3 Social Media Marketing Mistakes That You Must Stop Immediately

Marketing for your business is as crucial as lemon is for Lemonade! And, with most of the customers now active on social media, you cannot ignore this channel when developing your marketing strategies.But, does it mean that every social media marketing attempt will pay you back? So, you must be very cautious. It is essential

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5 Ways to Give Your Brand a Boost

Even if you are currently executing a successful marketing campaign, there’s still room to grow, right? Between social media, email, SEO, local advertising, and other avenues, there is an audience you have not tapped into somewhere. On the other hand, maybe your sales are dropping, or you’re struggling to stay connected with the same customers

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How to Raise the Quality Level on all Online Marketing

There comes a time when a business has to be somewhat introspective by looking at what it’s doing and not what their competitors are delivering. Getting online marketing right starts with looking at the website, its content on the site and published elsewhere with the company’s name on it. Fixing any issues goes a long

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