Posted videos 12 hours ago, and they still have about 12 likes.
Every business shines with a nice video. But just sharing your content on social media platforms isn’t enough.
Yes. You have 3.48 billion viewers who watch videos online (Social Shepherd)
Then again, if your brand isn’t there, you’re invisible. This means there’s something wrong with your strategy.
If you want to level up your game, make the most of Social Media Video Production Tips for your business.
- Want to grow with social video? Try LocalEyes!
#1 Define Goals For Social Media Content
Ask yourself this: What do you want from your brand video?
Is it just to earn views, engagement, or loyal followers?
Defining goals means specifying your vision and mission. This helps you craft content that drives results.
Let’s say-
You want to boost sales for a new product. Your video should highlight its features and benefits.
You can try SMART techniques. This is short for Specific, Measurable, Achievable, Relevant, and Time-bound.
Such a framework helps you set clear, attainable goals and track your progress effectively.
Stats say-
“Clear goals help 80% of people perform better.” (Source: Synergita)
#2 Create A Script With A Hook
Behind every good video, there’s a proper plan.
A script is just about that. Scriptwriting gives you a structured framework. It ensures a solid message and streamlines the entire video production process.
As a result, this saves you time and money.
Not just that, a good script helps with clarity, consistency, and efficient communication. That way, you enjoy more engaging and impactful content.
One evident sign of a good script is-
Hooking the audience within the first 10 seconds.
You can start with a question or stats. A strong hook keeps viewers watching.
For instance-
As per Social Insider, shorter reels, around 7 to 15 seconds, perform way better.
#3 Ensure Video Quality And Proper Size
Bad quality means lost trust.
Nobody likes blurry and irregularly sized content. This can annoy viewers and repel them.
If you want to drive sales from social media, ensure the brand video looks clear. It makes the content look professional and trustworthy.
Not just that. Viewers prefer a brand that focuses on video quality. As per a stat by Idomoo-
“87% of consumers say video quality impacts their trust in a brand.”
So, focus on the basic rules:
- Use good lighting (natural light is the best)
- Keep the shots steady (use a tripod)
- Know the right dimensions based on the social media platform.
- Instagram Reels: 9:16
- TikTok: 9:16
- Facebook: 16:9
- Facebook Story: 9:16
- Snapchat: 9:16
Note that most videos are vertical. So, consider creating content with a 9:16 aspect ratio.
Also, ensure:
- 4K resolutions
- 30fps and
- MP4 or MOV format
#4 Edit Your Social Media Videos
Raw footage is boring.
Not just that. The content can look unprofessional. This leads to viewers losing interest and reduced engagement. Result: negative outcome.
So, add life to your content by editing it.
Simple edits to try:
- Cut out pauses. These help keep the content fast-paced.
- Trim out unnecessary parts.
- Use complementary transitions and effects. But don’t overuse them.
- Make the content colorful and rich.
- Add upbeat music to create a mood.
- Include text overlays.
Editing makes the video more engaging and easier to watch.
You can use tools like iMovie or CapCut to edit your social media videos.
#5 Know Your Audience
Who are you talking to? Jot that down.
As per Statista,
“You’ll get around 5 billion social media users.”
That’s a huge number.
Among them, younger and Gen Z are more into Instagram, Snapchat, and TikTok.
Meanwhile, older generations are still posting memes on Facebook.
Study the audience demographics. This includes age, gender, and interests.
Ask yourself-
- Who buys from me?
- What do they watch?
Craft your social media content accordingly.
For example-
- If your audience is young, use language or trends that hook them.
- If it’s a business owner, use professional tips.
You can use surveys or social media analytics for the demographics. That way, your audience can connect with your video more efficiently and find it relatable.
#6 Check Your Insights
Social media platform has a big benefit. It has tools to tell you how the video is performing.
You can try Google Analytics or Social Media Metrics.
Focus on key metrics like-
- Views
- Likes
- Shares
- Comments
These numbers tell you a lot about what’s working and what’s not. That way, you can fine-tune your strategies based on the data and come up with a more efficient one.
[Source: Data Analytics by Aim Technologies]
Also check-
- Watch time
- Best posting time
These ensure you optimize the content strategy for-
- Better engagement
- Wider reach
Let’s say a lot of people skip your video after a few seconds. This indicates that it might be too long or not engaging enough.
When you know the problem specifically, you can focus on proper solutions.
#7 Choose Your Video Types And Length
Different videos work for different goals.
For social media, the best types are-
- Tutorials
- Behind the scenes
- Testimonials
- Live Video
- Reels
Know your goals and audience interests, then choose the right type based on them. Next, combine your objectives with those factors.
That way, you can reach your viewers more properly.
Also, different platforms have different preferences.
- For quick shares, short videos around 15 to 30 seconds work well. They perform better on Instagram and TikTok and grab attention fast.
- If it’s more detailed content, longer videos around 1 to 3 minutes are suitable. You can post them on Facebook.
It’s wise to keep the video as short as possible.
Since the video is for social media, the viewers will have shorter attention spans than the average 2.7 minutes.
#8 Create Platform-Specific Content
Not all social media platforms are the same.
So, tailor your videos for each app.
For instance-
- TikTok is more about creativity and quick, fun content.
- Instagram is more about eye-catching visuals and hashtags.
- Facebook is more about longer, informative content.
Know the vibe of each platform. That way, you can maximize engagement.
#9 End With A Call To Action
Tell viewers what to do next.
At the end of the video, guide viewers on what action they should take. This can be-
- Visit our website for more info.
- Like our page.
- Share your thoughts in the comments.
A clear Call To Action boosts engagement. This leads to more views, interactions, and conversions.
Without the CTA, viewers may just watch the content, enjoy it, and leave.
One stat by Sixth City Marketing mentions that-
“You can receive 380% more clicks if you add your CTA to a video.”
#10 Use Trending Sound and Music
Songs and audio trends make your videos discoverable.
Check out any posts on social media, such as TikTok or Instagram. You’d notice that many of them have background music.
Basically, social media platforms push videos that have sound to the top.
As per a study–
“Trending sounds on Instagram, especially in reels, can play a key role in growing and becoming more popular regardless of the content type.”
So, look for popular audio tracks. Pick the one that fits your brand and content concept. They can make your videos go viral.
The reason: those tracks are popular. This means people naturally are listening to them and engaging with them.
So, if your video has such music, the platform surely will use the same algorithm formula and boost its visibility.
FAQs: Social Media Video Production Tips for Businesses
What are the 10 steps to a successful social media strategy?
Set goals. Know your audience. Pick the right platforms. Plan content. Hook within 10 seconds. Choose the right video type. Create platform-based content. Edit your video. Use trendy sounds. End with a clear CTA. These are the 10 steps to a successful social media strategy.
How to make good videos for social media?
Keep them short. Use hooks. Ensure good lighting and sound. Add captions. And end with a clear CTA. That way, you make videos for social media.
What is the 50/30/20 rule for social media?
50% entertaining. 30% educational. 20% promotions. This is the 50/30/20 rule for social media.
What is the best video quality for social media?
The best video quality for social media is 4K resolution, 30fps, and MP4/MOV format.
