customer persona

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Getting To Know Your Target Market

Very few companies appeal to everyone. Even those with a relatively wide audience focus on a significantly smaller target market. Everything that they do when it comes to marketing, product launches, branding, and products offered is with their target audience in mind. If you can give people what they want, you are substantially more likely […]

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The Growth Strategies Your Business Needs To Boost Profits

Businesses that don’t grow rarely stay viable for long. It’s essential you’re always planning the next big thing. Beyond your plan, a strategy for the long term future of your company is paramount. This can involve a great deal of research but is also built on internal audits. Understanding where you are now is crucial

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