The Road to ROI: Optimizing Google Ads Performance Metrics
Understanding the ins and outs of Quality Score and why being relevant matters can give a nice boost to our ad game.
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A Beginner’s Guide to Google AdWords
You want your product or service information to be visible to as many possible clients as possible. However, visibility itself isn’t enough to make for the most efficient marketing process. Simply throwing information about your website or company out onto the internet for all to see certainly will increase traffic, but not as efficiently as
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SEM For Beginners – What? Why? How?
By now, you should already know all about SEO marketing. That’s all about optimizing your website so that it can appear at the top of Google’s search results. However, there is another branch of digital marketing that you also need to be adept in if you want your business to go places. And that is
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