advertising

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7 Things To Consider Before Investing In PPC Advertising

If you’re thinking of investing in Pay Per Click advertising but you’re unsure where to start then don’t worry, you have definitely come to the right place. If you have limited experience when it comes to PPC, chances are you’re going to be feeling apprehensive and overwhelmed when it comes to the thought of getting […]

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What’s Relevant in Digital Marketing for the Coming Year?

Digital marketing evolves over time. To keep up, it’s necessary to evolve with it or get left behind. Sometimes, this leads to entirely new practices or marketing methods being invented. Other times, existing ones are refined or taken to the next level. Let’s look at what’s becoming relevant for the coming year in digital marketing.

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Five tips for publishers to uplift yield

Modern technology capabilities provide publishers with different options to improve their inventory monetization. In this article, we are highlighting five ways to gain revenue from publishing activity at the maximum. These five practical tips might seem simple and obvious, however, the reality shows that there are still many market players who neglect them. So the

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Why doctors and dentists need to use SEO?

For anyone running a medical-based business – such as a doctor or a dentist – it’s vital you are visible. While medical care might be a noble aim to provide as your professional service, you do have competition. Much like anything else in life, people will hire the business that is A) cheapest and B)

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4 Things to know about advertising for big brands or organizations

Ads mean a lot to brands. The benefits of having a good ad can lead to increased sales, reduced indulgence with intermediaries, and it is an excellent way to expand your market. When creating brands, you must learn how to do it properly. Typically, big brands set apart a lot of money, ranging up to

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Boosting Your Brand To Grow Your Business

At the forefront of every great business is a great brand. Obviously, impressive products and services help, too, but a company’s brand is the thing that defines it. Is McDonald’s the only fast food restaurant that serves tasty food? No. But they have a powerful brand that’s recognised all over the world. So, there’s no

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