As a business, video operations may be an important part of the company’s success. From broadcasting companies to those who run events across the country, scaling those video operations is important, especially as the organization expands.
Scaling up video operations demands a shift from manual, ad-hoc, and labor-intensive setups to ones that are automated and technology-driven. The latter method offers increased production volume without high costs or efforts.
In this guide, we’ll look at how you can scale your live video operations as a business, whether that’s through adopting cloud-based tools or leveraging AI to accelerate content creation.
- Infrastructure and technical scaling
The changes you make to your live video operations start with its infrastructure and tech. For example, investing in better equipment and video transmission can minimize the risk of developing problems in the live streaming domain.
For large-scale monitoring and streaming, it’s useful to move away from single-server setups and adopt microservices instead. Each camera or stream is therefore treated as a separate and disposable entity, which helps when scaling up.
Cloud-based platforms should also be utilized for the flexibility and quick setup it offers for secure streaming environments.
The use of load balancers is great for distributing traffic across the system and preventing lags during live video. Implement ABR too for ensuring high-quality and reliable delivery is maintained at all times.
- Standardizing and automating operations
It’s beneficial to develop clear guidelines for the purpose of pre-production, during filming, and post-production. That can help to eliminate the guesswork and maintain quality throughout.
Make use of templatized workflows with the use of reusable branded templates for those content types that are recurring in daily business operations. It helps to minimize setup time for all live video streams.
Automation is great for use in live video operations by utilizing automated workflows to convert it into on-demand assets. It helps in editing and distributing clips to social media platforms immediately after the live stream finishes.
Integrate tools for automated storyboarding, scripting, and file transfer to reduce manual efforts.
- Content and team scaling
For the purpose of scaling content and teams, look at how to utilize AI to generate on-brand, high volume content. From short-form ads to longer clips. The use of AI can be great for speeding up content creation and distribution but without lacking quality.
Expand your team into specalized roles, rathert han having general job positions. Think outside of the box too by look at remote production teams and freelancers you could hire to leverage your workflow efforts without over-burdening your in-house staff.
- Data-driven optimization and monetization
Data is an important asset to have for any business and it can be used to optimize and monetize your efforts within the industry.
Leveraging analytics for the purpose of tracking retention, viewership and drop-off rates can all be helpful for optimizing future content.
For scaling live video operations for your business, make use of the technology available as well as the opportunities that come from automation, content scaling and data tracking.
