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If You Can’t Say Anything Nice: The Right (And Wrong) Ways To Interact With Customers

Interacting with customers is something that even the most established and experienced businesses often struggle with. This is because relating to and connecting with a human being on a direct level requires entirely different skills to creating broad marketing campaigns or understanding customer trends. However, it’s something that is simply too important to ignore and

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Can You Create A Brand That Works For Your Staff And Your Clients?

Brand is one of those words that you could expand forever and still find a new meaning or a new approach to it. As marketer Jerry McLaughlin points out, the brand used to be a synonym for your product trademark. With the increase of packaged goods, producers and manufacturers have developed their marks and placed

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customer loyalty

Long-Term Customer Loyalty: How Can Your Business Gain It?

It doesn’t take a business guru to realize that loyal customers are the heart and soul of any successful modern company. However, acknowledging its importance is one thing, and achieving it is another altogether. Failure to accomplish this goal is one of the chief reasons why over three in every four startups fails. So, how

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Maximising Brand Impact At Your Next Live Event

Launches, networking events, and trade shows are all live events that should make up a significant portion of an annual marketing plan. While online marketing increases visibility and reach, the occasional live appearance gives your brand the opportunity to develop some real-world legitimacy. It’s also your best chance to get face-to-face, convincing potential customers and

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Why Lead Tracking Should Be At The Top Of Your List Of Priorities

Gaining leads is expensive. That’s why it’s important for all professionals, freelancers, and businesses to make sure that they are actively engaged in lead tracking, a crucial component of building a robust and stable customer base. But what exactly is “lead tracking?” Essentially, it’s where you to keep tabs on all of the people who

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Making A Business You’ve Purchased Look A Part Of Your Flock

Squashing the competition can be a harsh term to use in business, but it’s a form of reality for some. Sometimes the only way to beat your closest rival in business is to buy them out. It happens all the times, from large corporations engulfing one another to small and medium-sized businesses purchasing failing companies.

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