Estimated reading time: 6 mins
Everyone is formally online since it is the twenty-first century. This necessitates giving your digital marketing efforts top attention for many firms and NGOs.
We believe that great effort should be made to make sure your online marketing strategies are in line with your larger aims since we are aware of how crucial it is to remain visible online. But do you know what else you need to succeed? Print.
Here are 12 reasons for why print marketing is still essential for your company.
1. Print is a Sensory Experience
Because print engages the senses, it is one of the key reasons your company still needs it. In a way that digital approaches cannot, the opportunity to physically handle a piece of mail helps readers remember your message.
If you want to increase the sensory impact of your communication and assist your point get across, try sending a good, soft-touch print piece after a few internet touchpoints.
As a result, your brand will have been exposed to your readers a few times. Additionally, you may ingrain that message firmly in the brains of your readers by combining it with a direct mail piece.
Some people believe that you cannot teach an old dog new tricks, but perhaps this is also true with new dogs. Print media has the highest rates of ROI growth when compared to web banners, radio commercials, newspapers, magazines, and TV.
Although producing printed materials like direct mailers and brochures can be more expensive than using digital media, businesses that employ these strategies typically enjoy greater engagement, more enquiries, and more sales from print media than from digital, TV, or other advertising.
2. Appeals to Almost Everyone
Print outperforms all other kinds of marketing among high-end luxury customers and millennials equally, irrespective of age, gender, ethnicity, or any other characteristic.
Personalization and variable data are one tactic that enhances the performance of print even further. The subject line “You’ll adore this toothpaste, Brian” no longer seems as significant or intriguing as it previously did because most individuals even include a portion of their name in their email address.
Receiving physical mail that speaks to you and your hobbies, however, will definitely get people’s attention. Additionally, it’s not simply a name. Based on the audience segment you want to reach, you can adjust everything—from the content to the graphics to the offer—to boost response rates.
3. Fit into a Larger Puzzle
As with other forms of marketing, the key to successful print advertising is to not let it go to waste. You may make sure print, emails, radio spots, web banner advertisements, and other mediums are collaborating to provide your audience a more comprehensive image of your business, products, or services by establishing the framework for a campaign and creating a strategic strategy.
Instead of using each channel independently, develop a holistic strategy that will allow you to convey messages that are consistent and professional, which will pique audiences’ interest.
4. Complement Your Skills
Although your company has its advantages, it might be challenging to meet all of your customers’ demands internally. Because it creates new options while still letting you play to your strengths, pairing your expertise with a print partner is essential.
This is especially crucial if selling prints isn’t your main line of business. Having a print partner, for instance, enables you to supply print to your customers while concentrating on what you do best if you work for a marketing firm.
5. Capability
It may seem apparent, but when considering a long-term commitment, it’s crucial to ensure that your print partner can satisfy your demands – the proper service today; the full service in the future.
Can your company partner support or even grow with you as you expand it? Discover all of the services that are offered. What are their digital and offset capacities? Can they print things other than paper, though? How quickly do they turn things around? Can you count on them to provide what you need at the right time?
Working with Printmoz will provide you a single sheet proof or many thousand copies of print, and can accommodate your demands.
6. Innovation
Utilizing cutting-edge tools, goods, and methods of thinking to create value is innovation. Like any other sector, the print industry would quickly become obsolete without innovation. There can be no growth if there is no innovation.
Does your potential partner make investments in cutting-edge, eco-friendly technologies and innovative design services?
Look for a company that welcomes innovation when choosing your printing company, and you’ll also keep on top of the trends.
7. Print Pieces Get Read
An excellent approach to make sure your audience really reads your message is to include print marketing in your mix. Emails can be erased even before the recipient opens them.
To avoid having to read the messages they get, many people actually construct particular emails they use as “spam email addresses.”
Sending physical mail ensures that your audience sees your message, even if it is just for a little while, since they will have to really read the postcards, brochures, reports, or invites you’ve sent.
8. More Solutions
You may access more options when you work with a reliable print partner than you could internally. With a larger selection of items, you can attract new consumers and give your current customers additional choices.
9. Go from “idea” to product selection
Print partners also provide you the knowledge to use such solutions more proficiently. Your print partner will be able to support you as you navigate the decision-making process and identify the best print product for your customer if they have a vision and require a print product to match.
10. Reliability
Working with trustworthy individuals is crucial in business. Because of the strong market competition, reliability might give an advantage. It’s a pleasure to work with a partner who has these qualities, and they ensure that you’re never left in a bind.
11. Experience
Life is impossible without learning anything, hence learning is essential to living. Choose a print partner who has expertise in the field so that you may take advantage of their specialist abilities and knowledge gained from years of print providing.
12. Promotes Digital Marketing On-Ground
Any successful guerilla or on-the-ground marketing plan must include print marketing. Since it promotes local brand recognition and leads customers to your location, it is quite effective for a small business with a local client.
If you want to reach individuals on the street or target certain groups, print is simply incomparable. Reaching your target audience in person could be considerably simpler if you use print media like glossy flyers or large-format posters. Additionally, it helps you in a number of different ways with your digital marketing activities. For instance, you might include your website’s URL or social network handles to draw in on-site customers and increase website traffic.
