How Your Business Can Improve Its Brand Recognition In The Digital Age

pexels jose francisco fernandez saura 802024

pexels jose francisco fernandez saura 802024

Estimated reading time: 7 mins

When developing your business, one of the most crucial elements is your brand. While your products and services are essential to building a customer base, a brand provides an icon for your audience to rally behind. Branding enables you to capture your customer’s attention more easily.

But is your branding working as hard as it should? Are users recognizing and recalling your business, or are you struggling to make a meaningful impact? Brand recognition is essential for building a stronger bottom line, and fortunately, there are some ways to be proactive about improving your company’s recognition. Let’s find out how.

What is Brand Recognition, and Why Is It Important?

Brand recognition is the ability for customers to recognize your brand compared to others. However, this concept goes a bit further than that and measures how easy it is for users to identify your business from various identifiers like colors and graphics, but not your company’s name.

For example, most people will recognize the eagle from the USPS logo without seeing the words “United States Postal Service.” Similarly, Apple’s logo is instantly recognizable, which is why the company doesn’t have to put its name on anything.

But why is this recognition so valuable? There are a couple of crucial advantages, such as:

How to Improve Your Brand Recognition

Now that we know the value of brand recognition, let’s take a look a how you can cultivate better recognition from your customers.

Invest in Logo Design

A logo is the beating heart of your brand and if you want to improve brand recognition start with your logo and work out to all of the other elements of your brand. Of course, your logo has to be good, it should speak for your brand. 

The below elements are key to a logo design: 

Tell a Story

Trust goes a lot deeper than brand recognition. It’s not enough to ensure that customers remember your logo or color scheme – your brand should also convey a feeling about your business. What are your brand values? What is your company’s mission statement? These elements can help you connect with your audience, which improves your brand recognition. Up to 86 percent of consumers say that authenticity is important when choosing a brand, and 89 percent of shoppers stay loyal to a brand that shares their values.

But, how can you tell a story to your customers? Here are a few ways:

Post Regularly on Social Media

Despite the power of social media marketing, few companies utilize these platforms as much as they should. Or, even if a brand posts often, they don’t engage with their following. You can’t afford to forget the “social” aspect of social media. These sites are designed to be a two-way street, meaning that you have to be active with your followers.

As far as brand recognition, here are a few ways to improve your stats among your audience:

Create a Community

People have an innate need to belong, which is why so many individuals love to participate in communities that are much bigger than themselves. Some prime examples can include loyalty to a sports team or fans of a specific movie or game. People from all walks of life can bond over shared interests and ideas.

As a business, you want to cultivate that kind of community around your brand. But, how do you do this? Here are a few examples of the types of communities you can create:

Find Ways to Stand Out

Regardless of your industry, there are many competitors within the same space. So, you need to pay attention to what they’re doing and figure out ways that your brand can stand out.

What’s vital to remember in this step is that you want to pay attention to competitors on a similar level. For example, as an SMB, you can’t really compete with massive corporations like Apple, Coca-Cola, Nike, and others. Instead, focus on local or regional businesses and determine what elements to use to outshine them. Some ideas can include:

Overall, brand recognition is all about putting your business front and center. So, the more proactive you are, the more likely you can get better recognition. Don’t expect it to happen overnight, and don’t assume it’ll happen without your involvement.

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