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Why The Outside Of Your Business Premises Is Just As Important As Inside

Estimated reading time: 2 mins

When it comes to crafting your business premises, there is often a ton of effort that is placed on the inside, while the outside can often play second fiddle. If you took a few moments to really think about the importance of the exterior of your business and all of the details business owners often miss, there might be some things you want to address.

In this post, we are going to be taking a look at some of the little details you should be paying attention to with your business exterior and why you should be tackling them sooner rather than later.

The Importance Of The Outside

While a lot of businesses may operate online nowadays, this is still no excuse to ignore the outside of your business and make it a little more visitor friendly.

If you look at things logically, as a business owner, you no doubt place a lot of stock and effort into the design and upkeep of your website, and this is, at its core, your digital shop front. So why not do the same with your actual shop front?

While the changes recommended in this post will only be small, they will serve to have a huge impact on visitors to your business.

Things To Monitor

The first thing you should be mindful of is the surroundings of your business premises. Dependant on the time of year, you could find yourself faced with many issues.

If your business has grassy surroundings that are wonderful during the summer months, maintaining these areas can be tough. While some people will just take to switching on the sprinklers to ensure the grass looks, it’s best. You should also check on your irrigation. By taking a simple step like this, you can avoid what looks like swampland and keep your aesthetics pleasing. 

Make Your Business Noticeable

If you are like so many businesses that are situated in office blocks along with other businesses, it can often be difficult for visitors to find your location. 

When you find yourself in a situation like this, it’s important to find a cost-effective and elegant solution that points to the location of your business. One of the easiest things you can do today is to get some signage printed up that shows visitors that they are in the right place.

Have A Tidy Car Park

The final thing you should be paying attention to when it comes to the exterior of your business is the car park.

Having a tidy car park goes a long way to make a good impression on visitors and also provide somewhere safe and today for your employees to park their cars.

While this and the other things on our list today may seem quite simple, they will make a world of difference when it comes to people visiting your business and their impressions of it.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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