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What Is The Key To Becoming An Influencer?

Estimated reading time: 2 mins

It seems that now for anybody that wants to run a successful business or to make significant inroads in their industry, they’ve got to become an influencer of sorts. While influencing, on the surface, can be all about celebrity endorsements, in fact, social media influencers can be a great way to build up your brand, your products, or your service. So what does it take to become an influencer?

Picking The Right Niche 

While most social media influencers begin by posting content that they are passionate about, this can only get them so far. The trick is to focus on a specific niche within the industry that you are passionate about. If you’re building a business, you may have already started to think about the areas where you feel you can corner a specific area of the market, which will make the task easier. 

Distributing Your Content 

If you’ve managed to come up with great content, you still need to find a way to distribute your content on social media. Social media is such a fickle beast, that you could find the best way to distribute content on social media right now, but it may very well change next week. Think about becoming an influencer in the grand scheme of things by ensuring that the content links back to your business and your website. You can do this by utilizing SEO services, but also, it’s another way of distributing your content without it all going on social media. Distributing content is all about making sure that your message is customized, and caters to your followers. It’s important to ensure that your content is not reported as spammy in this respect, which can cause an abundance of problems.

Engaging With Your Followers 

Like any business engages with its customers, you must do the same through your social media channels. Because social media is the perfect way to interact with customers, you need to make sure that you are engaging with them. If you want to become an influencer, or, at the very least, an expert in your industry, if people have questions, don’t avoid them- answer them! Engaging with your followers is about acknowledging that they are there, and responding to them but also respecting them. This is how you start developing a relationship with your followers or customers. You also have to remember that by engaging with your followers, you are taking the responsibility to ensure that you are improving yourself as every comment you get won’t be a glowing report!

Consistency!

Consistency isn’t just about regular posting, but it’s also about ensuring that your content is of good quality. It is a very difficult thing to get right, but if you can stay consistent with your posts using an automation tool, it’s one less thing to think about, but it also gives you the chance to frontload your content. This does mean that there’s a lot more work at the outset to create worthwhile posts, but when it comes to becoming an influencer, consistency is vital, but it’s also about learning to craft good quality content in a consistent manner.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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