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Five Reasons Why Doctors Need Websites

Estimated reading time: 3 mins

Healthcare providers are rarely viewed as businesses, despite the fact that many cosmetic services and even basic healthcare come at a cost. Due to this perception, not many doctors invest in having a well-made website for patients and potential patients to view.

A website can be a powerful resource for patients and even more beneficial for doctors, even if their priority is providing quality care over worrying about the background noise. Here are five compelling reasons why doctors should have websites.

Marketing Purposes

It might be odd to think of doctors needing to market themselves, but at the end of the day, they need to stand out against the competition. Additionally, not all medical doctors are in fields that deal with emergency situations or necessary treatments; some offer cosmetic services.

For example, plastic surgeons are skilled medical professionals offering a cosmetic service in a highly competitive industry. Plastic Surgery Marketing not only has to convey professionalism and build trust, but also needs to showcase why a patient should choose one provider over another. More patients ultimately mean more profits.

Assist with Scheduling

Scheduling at a high-traffic clinic can be an absolute nightmare. By having an online scheduling feature with reminder capabilities, doctors can reduce the administrative work in their clinic and create a more streamlined, positive patient experience. By having a website tied into a central booking system, phone lines will remain open and things will run more smoothly.

It’s important to note that the generational shift is going to impact how the world works in the coming years. Younger generations prefer the convenience of online booking capabilities, even if that means putting in a request for a callback.

Reputation Management

Doctors who don’t have a website are missing out on an opportunity to control the narrative and share positive information, rather than leaving their fate in the hands of commenters online. A website is also a great way to share accolades and community involvement that will bolster one’s reputation further.

For private clinics, a website is an ideal platform for sharing testimonials and before and after photos. This is particularly important for specialists and those who offer cosmetic surgery. Furthermore, having shareable content can create notoriety on a global scale.

Collect Data Points

Even in its most basic form, a website can capture a lot of important data points. Using Google Analytics, you can find out what people are searching to reach your site, look at the traffic, how many inquiries you’re receiving, etc. This information can be monumental in making data-driven business and career decisions regarding the running of the practice.

Data points can also provide inspiration for expansion and growth. For example, if the analytics indicate that many people are inquiring about a specialty service (such as an onsite physiotherapist) or extended hours, medical practitioners can assess renting out clinic space to a specialist or changing the schedule to meet those needs. This will make them more competitive.

Websites Work 24/7

Websites keep working long after the lights are off and everyone goes home. As such, they serve as a platform for providing valuable information in the off-hours, contributing to an improved patient experience.

Websites can inform patients who they should be contacting during the off hours with an issue or inform them of any upcoming closures. Websites can also answer basic care questions, and showcase the staff, clinic information, insurance questions, and treatment costs without having to commit human resources to the task.

Final Thoughts

While care should be at the top of the priority list for medical professionals, keeping a business mindset about patient accessibility is also important. Making it easier for patients to find information and learn about available services while collecting important data is simple with a professional website.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

3 Comments

  1. Ajay Prasad

    It’s very necessary to have a website for doctors since their target audience (patients) are looking for their healthcare services on digital media and having a medical website can directly convert those prospects into patients.

     

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