SimonStapleton.com

How to keep up with the times and modernize your restaurant business

Estimated reading time: 3 mins

In the current times of restaurant business, you may be surprised by how clients judge your restaurant. You would expect that they judge you by the food your serve or the service you offer. But do you know your restaurant’s outdated mode of service may negatively affect your client’s experience?

In the modern era, clients expect that your establishment is up to date with the running of its business.  Here is what you need to look out for.

  1. Make changes in your décor

Your restaurant’s décor makes the first impression on your client. They will quickly notice outdated candles, artificial vases and paintings, and many other different details in the décor like huge plants and clocks. You need to change your outdated décor as soon as possible.

Some of these changes may be difficult to detect and thus it is important that you hire an objective observer who may notice what you may be overlooking. Whatever your choice of the observer, they need to be professionals like a seasoned restaurant goer or an interior designer.

You may also want to look at your lighting since it is an important element of the restaurant’s décor. All these can be done with the help of a professional designer.

  1. Look through your restaurant menu

Your restaurant menu also has to be updated. You may update the usual meals with interesting details like sauces and garnishes.

You may want your restaurant to be trendy and exciting and so it is important that you include the perennial foods but only with an updated touch. Burger and fries are perennial favourites and so to update them, you may include pepper jack cheese or guacamole rather than serving them plain. This has a stronger power to your menu and makes it look up to date.

  1. Work on the image of your restaurant

Make an aesthetics and informative website, where people can find data about your menu, prices, special offers and other important details. Keep your website content up-to-date, install the needed and available updates for applications and plugins and ensure that your website is mobile friendly and responsive.

Also, ensure that your website is maintained on a regular basis and that all the links on the website are functioning properly. You may also want to monitor the reviews of your website. The best way would be to register on Zagat, Yelp or any other restaurant rating sites.

These online review sites are among the first to appear when the client searches for your restaurant. Monitoring your restaurant’s reviews and responding to both negative and positive reviews not only shows that you are up to date with the internet but also shows that you respect your clients’ opinions and their experiences.

  1. Register in restaurant booking app

Efficiency is what most restaurants strive for. If you need an efficient restaurant, then you need to have a restaurant booking app. The booking app can easily determine how much wait time staff you will need daily based on your booking management. A restaurant reservation software has a positive impact on host stand too.

Since clients book online via the booking service, your host will be relieved of numerous calls daily and focus on incoming customers. This will ensure you have no worries about losing potential clients from missed calls. With Eat App, you will be protected from double booking and overbooking since all your call-in, desktop and mobile reservations will be done in this service.

  1. What of social media

You cannot keep up with the current trend if your restaurant isn’t utilizing social media. Social media is an incredible opportunity to promote your restaurant business and portray your brand to your potential clients outside your walls and for free.

It helps you connect with clients on an individual level. By sharing photos of your staff and food on Instagram, putting exclusive offers, and commenting on the posts of your followers, you create a community that goes beyond your physical location.

Social media increases your restaurant business awareness in a world with numerous restaurant choices and therefore boosts your restaurant sales.

Conclusion 

Keeping your restaurant up-to-date is essential if you need to boost your sales. In the current era, the restaurant business is faced with stiff competition, seasonality and many other factors that may affect how clients visit your restaurant. To keep away from these challenges, you need to be modernized and use the most recent technology to ensure you stay ahead of the game.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

Post your comments

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Affiliate Promotion

simonstapleton.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates.

Polls

When answering Employee surveys, do you always answer completely honestly?

View Results

Loading ... Loading ...
My latest book: ACE Your Performance Appraisal$4.99 on
How Am I Doing?

Did this discussion solve your problem?

Then please rate this post or leave a comment.