Estimated reading time: 2 mins
Have you ever considered reselling SEO services to your clients? Many designers are aware that they can earn extra income by reselling SEO services, but it may be challenging to get started. After becoming affiliated with an SEO firm, you can easily sell services to clients and outsource the actual work to the SEO firm. If you’re not sure whether it’s worth taking on this extra step, here are a few reasons why you should take advantage of an SEO reseller program.
Higher Profits
One of the primary reasons to consider doing this is that you can charge more to your clients. By selling more to the website design clients, you can bump up your prices. Right now, you may be charging your clients for website design, development, and management, and making a good revenue stream. However, think about adding on SEO services that you don’t even have to do yourself.
With an SEO reseller program, you can offer more and still bill for all of the services you provide. Without doing any of the work, you can increase the cost to cover the expenses for the affiliate firm. Many designers charge their clients two or three times what they pay an SEO firm; so that’s easy money on your part.
Staying Competitive
Another reason to consider an SEO reseller program is that it will help you stay competitive in the market. If your competition only offers essential website design services, you can stay one step ahead by providing clients with the ability to gain higher traffic, more leads, and more sales. By offering this additional service, you’re adding significant value for clients. You may even see clients choosing you instead of their regular company.
In general, people prefer to have their needs managed by a single company. If you can offer everything that they need in one convenient service package, your clients will keep coming back to you.
Improved Focus
Online marketing is ever changing. The trends in this market come and go lightning fast. However, when it comes to SEO, these changes can be even more serious since the standards set by algorithm updates can cause demotion. Since the algorithms aren’t public, an SEO reseller can focus more on creating an SEO strategy. These resellers devote a significant amount of time testing their theories and determining what works and what doesn’t. Right now, content marketing is most effective, which is a skill that can be as difficult to pick up as the more technical aspects of SEO. For small or even medium-sized companies, using a reseller program lets them handover all the hard work to the SEO company. You get to focus on the more important aspects of the business.
Outsourcing to an SEO reseller program may not seem like a good idea initially, but it can be quite beneficial. Think about how these benefits could affect your business and decide if it’s the right move for you. More companies are using these reseller programs and enjoying great results in the process.
