October 2018

When you’ve got a small business on your hands, it can often feel like the people you’re marketing towards are hiding away from you. Sure, they leave a review or two, but you have to put out constant reminders to even garner a basic result! And then you’ve got all kinds of advertising plans in

For any business, your customers are your life blood. Without happy and ongoing customers your business can run into major trouble getting off the ground and making you a profit. One problem that many businesses encounter is not generating enough customers, especially when it comes to your start up business. If you’re new in your

There comes a time when a business has to be somewhat introspective by looking at what it’s doing and not what their competitors are delivering. Getting online marketing right starts with looking at the website, its content on the site and published elsewhere with the company’s name on it. Fixing any issues goes a long

Low hanging fruit, as it relates to marketing, refers to a segment of consumers who are already engaged with your brand and do not need much convincing to convert. Low hanging fruit is an important market segment you do not want to overlook–easy customers who are already willing to spend money on your brand. These

Every part of a business operation can be seen as small projects to complete. When you work on financial reports or you engage with a customer about their requests, you are starting new projects and making your way towards completing them. This is exactly why good project management skills are crucial in today’s business environment.

The hiring process is one of the most critical aspects of running a successful business. It’s also much more complicated than looking at a bunch of resumes and conducting a bunch of interviews. There are many potential mistakes you could make that could get you all the wrong candidates or chase all the right candidates

The many professional pitfalls that people get caught out by are usually avoidable. If you’re doing a job that you want to progress in, you need to be aware of the pitfalls you can face and how to avoid them. It’s just not necessary to have your career derailed by things that don’t need to

When you decide what career area you want to go into, you no doubt have big dreams. The fact is that when it comes to choosing a career path to go down, it’s important to remember that although you will undoubtedly have high expectations for your chosen career path, that doesn’t necessarily mean that these

Starting a business and building it from scratch is hard work. Keeping on top of management, human resources, and workforce all the while ensuring you keep on top of your health can be a struggle. But there are many ways you can manage a business efficiently and effectively and here are a few ways you

It is a question that no surgery patient wants to consider: what will you do if something goes wrong during your surgery? While many of us hope never to ask that question, it’s imperative to be prepared should it occur. If something unexpected happens during your surgery or whilst you are in hospital care, here

Whether working it or scheduling for it, the overnight – or “graveyard” – shift is nobody’s favorite. The challenges that face late-night staff are very different when compared to those who work during the evening or, especially, the typical 9—5 shift. You need to be aware of these challenges and what you can do and

Have you ever heard the old axiom: if you want a job done, give it to a busy person? That adage proves true in the MBA game, as it’s possible to earn an MBA while you work — because many programs are offering part-time options based out of cities that are considered top financial centers.

An incredible 3.5 billion searches are performed every day on Google alone. This is why search engine optimization is a crucial aspect of your business marketing plan. If you don’t appear on page one, your competitor will, and you will likely lose valuable customers. Under the broad SEO umbrella are on-page and off-page optimization. Both

A Guest Post by Emily Connor I have been freelancing as a writer and editor ever since my four-year-old son was born. It makes life easier – I get to be with him while being able to work as well. When I started off, I had no idea how I would manage work with a

When we seek a promotion at work, most of us consider our behavior during the working day. We go out of your way to impress at every opportunity. We buy our boss cakes, and go above and beyond to get our work looking as good as possible. There’s no denying that these things are essential.

Customer support is a vital component of any modern business. The way that you treat your customers and respond to any issues that they have will have a significant impact on the way that they come to view your business. In this way, customer support should be considered closely with your marketing efforts. Building strong

  The aim is to grow the brand enough so that people in different countries take notice. That’s when the real fun starts. Trying to run a global business and marketing campaign is incredibly tricky. Not only is it an organisational nightmare, but the message has to be a hit. Adverts and websites and web