SimonStapleton.com

Over Here! Getting Your Customers’ Attention

Estimated reading time: 2 mins

While the skill of acquiring clients is something we learn over time, getting the customers we need is a battle we have to win right away. Because of such an oversaturated marketplace, we find ourselves in direct competition with anyone and everyone who passes within our peripheries. This does mean that we have to be on the lookout for new and exciting ways to entice customers. But are there any new ways to do this? Or are they all tried and tested methods that we have to find a new angle on?

Be Present – Get Seen

Appearing on platforms in all of their variations is a job in itself now. Appearing on all these platforms is the first task, but the second one is all about pushing the content on a regular basis. This means updating your Facebook many times a day. But sometimes, we struggle to interact with customers because we don’t have a sophisticated enough package. One of the fundamentals of getting seen nowadays is making sure that your products are viewable on all devices, and this means investing in mobile site ecommerce packages, so you are seen in the correct aspect ratio. User-friendliness is the key to getting seen, and now, it’s not just about having a mobile-friendly site, with smartwatches and the advent of virtual reality on the horizon, it’s time to start thinking more laterally about how you can be seen by customers.

Creating Original and Intriguing Content

Sometimes the old ones are the best, eh? Creating original content that inspires and implores customers to click onto your site is the bedrock of how businesses sell products. While there are countless SEO tactics you can introduce, if your content doesn’t speak to the customer, this renders our marketing investments useless. Time and time again, we go back to creating original content that is shareable and increases the awareness of your brand. The key? Keeping at the forefront of your customer’s mind.

Relentlessly Build Trust

It’s not even a new way, but many companies don’t even consider it. We are blindsided by the cost of marketing, and creating a flashy website that is user-friendly, that we neglect how important our customers are, and we forget how to interact with them on a human level. Although we don’t see them on a physical capacity, we still need to treat them as if they are a human being, and we can hide behind our screens and provide email marketing, and a comprehensive communication method, but this means nothing if we don’t establish trust with a customer. Trust and rapport are going to show customers that you are committed to them, and this is what they want to see. Brand loyalty is something you demand from them, so it’s natural that they demand something from you.

So are there new methods to gain the attention of a customer? These are things we’ve all seen before, but it’s always about strengthening that bond between you and the people who buy your products. This is the key to get in the edge in an overcrowded marketplace.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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SimonStapleton.com located at Watledge , Stroud, UK . Reviewed by 18,205 readers rated: 9.8 / 10
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