What Is Google Advertising and Do You Really Need It?

Estimated reading time: 2 mins

When a customer is looking for just about anything, whether it is a product, promotion or even a service, they are probably going to look for it on Google. Customers usually end up finding what they need through AdWords, but they don’t always know it. For this reason, Google AdWords can be a very successful method for driving traffic to your site and it can really help you to market your business and whatever product you have. If you are not using AdWords then this is a big mistake and it can even help you with your sales as well, so if you are thinking about using AdWords but you aren’t sure how or if you want to find out more then take a look below.

Reaching your Customer

It doesn’t matter what type of business you own, because you will always want to be found on the first page of Google. If you are a small business however then it can be hard for you to get in the top 10 results organically. You will ultimately need to realise who you are competing with and they usually consist of the finest, most motivated SEO experts in the industry. Google advertising can help you with this and it also gives you the chance to compete with the big companies on the same level.

Your Local Customer

The best thing about AdWords is that it gives you a huge range of targeting options. For this reason, if you want to target the local area or even the neighbourhood then you can do this with ease. You are also not wasting any money on those who do not live in your area, so all of your money can be streamlined easier than ever before.

International Reach

AdWords gives you the chance to target other countries, or even specific areas within a country. You can target your advertisements to those who are in a certain distance to you and you can also choose to exclude locations as well. This lowers the cost considerably so if you want to save money then this is the best way for you to do that.

Google Analytics

Another huge benefit of Google AdWords is that it can be connected with Google Analytics. This means that you can easily take advantage of any offline advertising methods that are available. You can also set a budget and you can change this budget as you go along. If you know that your advertisement is coming along nicely then you can boost your results even more, and if you are not getting the results you were hoping for then it isn’t hard for you to take everything down.

So AdWords is one of the best ways for you to advertise your site and you would be surprised at how easy it is for you to really take advantage of everything that it has to offer. If you need to know more then you can easily set up your own AdWords account and it doesn’t take long to do at all.

About the author /

Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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