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5 Key Communication Trends Businesses MUST Know

Estimated reading time: 2 mins

The means of communication are different today than 20 years ago. What with advancements in mobile technology video calling apps, there is no reason to be in the same room. From a personal standpoint, this is bound to have an impact on your life. From a business one, it could change the way your company moves forward into the future.

As the trends change, so should a business. With that in mind, here are the five you must know.

  1. Informal Communication

Companies want to be professional, yet there is a time and a place. Calling and writing letters are remnants of an age which no longer exists. Why? Well, it’s because the cost of modern technology makes them obsolete. There is no reason to wait for an age to receive a reply or spend a fortune on communication in 2017. Thanks to email and instant messaging services, the response is instantaneous and doesn’t cost a penny.

  1. Collaborative Workspaces

One of the oldest sayings in the business world is that teamwork is essential to success. To be efficient and effective, employees have to be on the same page. Unfortunately, this wasn’t the case a decade ago as people in the same room weren’t aware of their colleagues work. With a collaborative workspace, this doesn’t have to be the case. The Google apps are a prime example. Thanks to Docs, Sheets and Drive, everyone in the office can connect and share to boost productivity.

  1. Video Conferencing

Collaboration is one of the latest trends in supply chain management at the moment. The thing is it’s hard to communicate if the person isn’t in the room. It’s even more challenging if they aren’t in the country or the continent. Seeing as supply chain management requires contact with people around the world, this is a problem. A video conferencing app such as Skype has changed the industry for the better, though. Regardless of location, anyone can conduct a meeting and organise their efforts for the better of the company.

  1. Sleek Devices

Back in the day, a person could only work if he or she was in the office. As a result, spending time away from a desk was a crime punishable by death. Okay, maybe that’s a bit far, but there weren’t people who worked from home or on a train. Nowadays, bosses understand that working on the move is an excellent way to multitask. With a mobile device, it is possible to complete menial tasks while generating leads and putting out fires.

  1. Infographics

There is a reason customers get inundated with images and infographics. It’s because studies show people respond better to visual stimulation. But, understanding it is one thing and developing a strategy another. It’s no surprise, then, that there has been an influx of tools in recent times. From PhotoShop to Adobe Illustrator, there are lots of options for businesses to create and manipulate images. In the age of YouTube, it’s essential to understand the importance of visual imagery.

A company which uses these techniques will see the benefits.

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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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