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The last two people that I interviewed did not take 15 minutes to read our website before the interview. This was disappointing to say the least, and I believe is a good indicator as the character of the candidate.
I have never gone into a client or job interview without first doing my homework on the company, and know exactly the questions I wanted to ask. If they are public company, I recommend that a candidate read the last Q or K, as the risk section alone will give them plenty of questions to ask.
I think many people tend to float along and hope that the perfect job will land in their lap. This is a pipe dream and very rarely happens. Getting oneself hired is a job unto itself, and one that many to not give real earnest effort.
I think you bring a great point about peoples nerves. I have always suffered from a bit of stage fright so I would pump myself up before interviews. I would tell myself over and over again that the has more than good enough for the position, and that they could not ask me any question that I was not prepared to answer. I would also tell myself that it was going to be great interview. After about 5 minutes, I would go in upbeat and confident.
Great post and I look forward to the series.