I was curious about the client targeting ‘alpha moms’ (yikes! And Christine is one herself) and how she wove the discussion neatly into novel marketing approaches by GM and ‘Go Daddy’.

In fact the concept of lowering the draw bridge and letting your customers into the inner marketing sanctum and heart of the company is a revolutionary act indeed.

When (if?) the smoke from the burning battlefield in Banking finally clears I wonder if any of the survivors will use such ideas to begin to rebuild trust and confidence in who and what they are about?

Maybe IT needs to see the same drawbridge being lowered within their organization because users are indeed revolting! (feels somehow painfully pleasant to write thosw words hoho!)

The times they are a-changing.