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You guys certainly know how to judge a book by its cover..taboom tish! (Never had to write that before, is that right??)
Seriously though I think your list can apply across disciplines. I judge marketing books in a similar way, happily dismissing all bearded authors!
These quick judgements are especially important online. There is sooo much content that navigating it requires some serious filtering. Technology is helping; grabbing the RSS feeds from my favourite sites goes along way, particularly when I combine this with some additional filtering system like Yahoo Pipes.
BUT ultimately it is my own communication filters; like my visual tastes, preference for certain writing styles and a general distrust of beards that informs the decisions I make.